From Prada to Therabody: These Are Our Favorite Beauty Launches of the Year
It’s 2025, and the beauty industry is buzzing with fresh launches that promise everything from instant glow to long‑lasting wear. Whether you’re a makeup maven, a skincare savant, or simply looking for the next must‑have, this roundup highlights the most exciting products that have earned a permanent spot in our daily routines.
Makeup & Skincare Must‑Haves
LED Face Mask – Therabody TheraFace Mask
Price: $650 (20% off) | Brand: BlueMercury
- Clinical Testing: 104 subjects across a wide range of skin tones and types.
- Key Benefits: Fine line reduction, jowl tightening, dark spot coverage.
- How to Use: Apply 5–7 minutes of light, even strokes on clean, moisturized skin. Use with your favorite serum for a synergistic glow.
- Why It Stands Out: The device’s adjustable LED intensity allows for a customizable treatment, and the sleek design fits easily into your travel bag.
Why We Love It
“I’ve tested countless LED masks this year, and while it’s no small feat to compete with my trusted Currentbody favorite, Therabody’s new Mask Glo is giving it serious competition.” – Ellie Davis, senior beauty shopping writer, British Vogue
Brown Mascara – Hourglass Cosmetics Unlocked Instant Extensions Mascara in Espresso
Price: $33 | Brand: NORDSTROM
- Formula: Slippery‑smooth, buildable, with a lightweight finish.
- Coverage: Long‑wearing, holds up through long days and even raucous weddings.
- Application Tip: Use a light, even stroke for a natural look; add a second coat for extra volume.
- Why It Stands Out: The new brown shade offers a subtle, sophisticated alternative to the classic black.
Why We Love It
“The best mascara in the world now comes in brown—that’s the headline.” – Morgan Fargo, beauty & wellness editor, British Vogue
Serum Foundation – Outside—In Silk Serum Foundation
Price: $64 | Brand: OUTSIDE—IN
- Texture: Lightweight, breathable finish.
- Coverage: Natural, “your-skin-but-better” look.
- Key Ingredients: Hyaluronic acid, vitamin E, and a proprietary polymer blend for lasting hydration.
- Why It Stands Out: A hybrid product that combines the benefits of serum and foundation in one easy swipe.
Why We Love It
“Remarkably lightweight on skin, this blends undetectably—imparting a natural, breathable finish that perfects the your-skin-but-better look with ease.” – Kiana Murden, beauty shopping editor
Lip Contour Stain – Huda Beauty Lip Contour Stain
Price: $25 | Brand: HUDA BEAUTY
- Finish: Long‑lasting, non‑fading.
- Shade Options: Matte, glossy, and tinted for a subtle pop.
- Application Tip: Store with the applicator tip facing down to keep the product from drying out.
- Why It Stands Out: The dual‑function formula combines a lip liner and a lip stain into one.
Why We Love It
“It’s essentially the love child of a lip stain and a lip liner.” – Conçetta Ciarlo, beauty commerce writer
Tools & Accessories
Beauty Brushes – Victoria Beckham Beauty Powder Brush
Price: $60 | Brand: BLUEMERCURY
- Handle: Ergonomic, lightweight design.
- Brush: Soft, fine, and ideal for powder, blush, and setting mist.
- Why It Stands Out: The brush’s balanced ferment and ceramide blend delivers a cooling elixir that keeps your style fresh between wash days.
- Where to Buy: Available at Ulta Beauty, Amazon, and Victoria Beckham Beauty’s own online store.
Why We Love It
“Designed to address the needs of those wearing protective styles, the lineup detoxes and refreshes braids, sew‑ins, locs, and more.” – Kiana Murden, beauty shopping editor, Ulta
Scalp Spray – Cécred Scalp Refreshing Spray
Price: $38 | Brand: ULTA
Balancing ferment, honey, and ceramides. - Coverage: Cooling elixir that dissolves product buildup.
- Application Tip: Shake well before use; apply in a gentle mist to soothe itchiness and tightness.
- Why It Stands Out: A protection collection that extends protective styles between wash days.
Why We Love It
“I reach for the scalp spray most often—a cooling elixir packed with Cécred’s balancing ferment, honey, and ceramides that dissolves product buildup while soothing tightness and itchiness.” – Kiana Murden, beauty shopping editor
Fragrance & Scent
Scalp Refreshing Spray – Cécred Scalp Refreshing Spray
Price: $38 | Brand: ULTA
Honey, ceramides, ferment. - Coverage: Cooling, soothing, and long‑lasting.
- Why It Stands Out: A god‑send for extending your style between wash days.
Why We Love It
“It’s the new Protection Collection proved that I could somehow love Cécred even more than I already did.” – Kiana Murden, beauty shopping editor
Setting Spray – Danessa Myricks Yummy Skin Liquid Blurring Balm Setting Spray
Price: $36 | Brand: SEPHORA
- Application Tip: Mist over your entire face for a light, non‑comedic finish.
Non‑comedogenic, fine mist that mattifies without drying.
Why We Love It
“Danessa Myricks put all the viral goodness of her Yummy Skin Balm into this setting spray.” – Conçetta Ciarlo, beauty commerce writer
Beauty & Lifestyle Ideas
Below we’ve grouped our picks by category and added a few extra ideas that make each launch even more appealing. We’ve also included a quick “How to Use” section for each product so you can start incorporating them right away.
Makeup & Skincare (continued)
How to Build a Full Routine
- Start with the Outside—In Silk Serum Foundation for a lightweight base.
- Apply the Therabody TheraFace Mask for a 10‑minute glow boost.
- Finish with the Brown Mascara for natural volume.
- Contour and shade your lips with the Huda Beauty Lip Contour Stain.
- Set everything in place with the Victoria Beckham Beauty Powder Brush.
- Top off with a mist of Huda Beauty Lip Contour Stain for a fresh finish.
Tools & Accessories (continued)
Why Accessories Make a Difference
From brushes to scalp sprays, the right tools can elevate every product. The Victoria Beckham Beauty Powder Brush is a game‑changer for those who love a seamless application, while the Cécred Scalp Refreshing Spray keeps protective styles looking fresh between washes.
Where to Buy & Where to Watch
All of these launches are available online and in selected beauty stores. Keep an eye on the following retailers for the best deals:
- Therabody TheraFace Mask: BlueMercury website, Amazon, Sephora.
- Brown Mascara: NORDSTROM online store, Ulta Beauty, Sephora.
- Silk Serum Foundation: Outside—In official site, Ulta Beauty, Sephora.
- Lip Contour Stain: Huda Beauty official site, Ulta Beauty, Sephora.
- Beauty Brush: BlueMercury official site, Ulta Beauty, Amazon.
Conclusion
From the high‑tech glow of the Therabody mask to the subtle brown shade of Hourglass mascara, 2025 has delivered some of the most exciting beauty launches yet. Each product in this roundup has proven its worth in clinical testing, user reviews, and personal usage. Whether you’re a seasoned beauty enthusiast or just starting out, these picks will help you refine your routine and keep your skin, hair, and style looking impeccable.
Check out these launches, add them to your wishlist, and let us know which ones you’re most excited about. Happy beautifying!
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