Why All the Fuss? The Resurgence of Fur in Fashion and Beyond






Why Is Fur—Real and Pretend—Everywhere Again?

Why Is Fur—Real and Pretend—Everywhere Again?

At first, it just felt like a TikTok trend: Gen Z and millennials wearing vintage fur or faux-fur coats to incarnate the so-called mob-wife aesthetic—an ostentatious mafioso style that takes cues from Carmela Soprano and The Godfather’s Connie Corleone. Then it felt like a celebrity stunt moment: Kendall Jenner and Hailey Bieber wearing shearling coats in Aspen, Ice Spice wearing repurposed fur to the 2024 Grammys, and Kim Kardashian stepping out in a matching fuzzy Prada set—all within a few months of each other.

The Resurgence of Fur in Fashion

  • Fur appeared in Louis Vuitton men’s collections and various runways during Fashion Weeks.
  • Real fur made a surprising comeback despite previous bans by luxury conglomerates and retailers.
  • Fur has historically been a symbol of social status and luxury.

The Ethics and Sustainability of Fur

While fur has a long history as a luxury material, its resurgence raises ethical and environmental concerns. Real fur production involves the killing of animals, but when used in a slow-fashion approach, it can be a sustainable resource. On the other hand, faux fur, while cruelty-free, is often made of non-biodegradable materials.

The Future of Fur in Fashion

Designers and brands are exploring innovative solutions such as lab-grown fur fibers and alternative materials like sheared cashmere and marabou feathers to mimic fur textures. The industry is at a crossroads, balancing consumer demand for luxury with ethical and sustainable considerations.

Consumer Influence on Fur Trends

Consumer preferences play a significant role in shaping the fur industry. Gucci’s ban on fur and Net-a-Porter’s removal of furs from their website reflect a shift in consumer attitudes towards fur. The choice between real and faux fur ultimately lies in the hands of consumers.

In conclusion, the resurgence of fur in fashion reflects a complex interplay of history, luxury, ethics, and sustainability. As the industry navigates these challenges, the future of fur remains a topic of debate and innovation.

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