Why Is Everyone Saying ‘Demure’ All of a Sudden?
You know that peculiar phenomenon where you never hear a word for most of your life, and then suddenly it’s everywhere? Right now, we’re witnessing exactly that with the term “demure.” It has taken over TikTok and other social media platforms thanks to influencer Jools Lebron (known as @joolieannie on the app).
Understanding the Rise of ‘Demure’
The Origin Story
Introduced by Jools Lebron, “demure” has become a trending concept. In her TikTok titled “How to be demure and modest and respectful at the workplace,” she describes it as maintaining a professional appearance without going overboard:
“You see how I do my makeup for work? Very demure. Very mindful. I don’t come to work with a green-cut crease. I don’t look like a clown when I go to work. I don’t do too much.”
The Viral Phenomenon
What began as a TikTok trend quickly spread across platforms like X (formerly Twitter) and Instagram Reels, embedding itself into the social media lexicon over recent days.
Who is Jools Lebron?
Jools Lebron, a trans influencer known for her makeup tutorials and impressive collections of Bratz and American Girl Dolls, has inspired this trend. She cites influences like Venus Xtravaganza from “Paris Is Burning” as inspirations. The viral success of her “demure” videos has even led to opportunities that allow her to finance further personal projects.
Why is ‘Demure’ Resonating?
The term ‘demure’ seems to be a playful reaction against the bold and unapologetic vibes associated with “bratcore.” It brings a tongue-in-cheek elegance to our most vibrant social media expressions. Some might even connect it to “girlcore,” characterized by its use of bows and pastels—truly, very mindful aesthetics.
A New Fashion Perspective
In fashion, ‘demure’ is redefining professionalism and elegance in the digital age. It’s about finding balance, blending understated sophistication with personal flair without being ostentatious.
How to Embrace Demure Style
- Choose Subtle Colors: Opt for muted tones like pastels or neutrals that exude calm and class.
- Simplified Silhouettes: Go for clean lines and classic cuts to maintain an elegant and polished look.
- Accessories Matter: Use minimal accessories to complement your outfit without overwhelming it.
Future of the ‘Demure’ Movement
The ‘demure’ trend is more than a fleeting moment; it’s reshaping our understanding of self-expression and style. As we move forward, it will continue to evolve, influencing not just how we dress but also how we present ourselves in both personal and professional environments.
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