12 Things I Learned From Gucci’s Sabato De Sarno Documentary
About the Documentary
Last Friday, Gucci released “Who is Sabato De Sarno? A Gucci Story.” The 20-minute documentary, narrated by Gucci ambassador Paul Mescal and directed by Ariel Schulman and Henry Joost, provides a glimpse into the world of designer Sabato De Sarno in the lead-up to his debut runway show. The film introduces De Sarno and his Gucci community, including key figures like stylist Alastair McKimm and producer Mark Ronson.
Key Insights
1. Family Roots
- Sabato De Sarno was born in Cicciano, near Naples, in 1983.
- He named his dachshund Luce after his grandfather, a cobbler.
2. Personal Touch
- De Sarno invited his close friends and family to his debut show, emphasizing that they come for him.
3. Career Journey
- He started behind the scenes and worked his way up, understanding the design process.
4. Attention to Detail
- De Sarno cast 55 new faces for his show after seeing a thousand models in six cities.
- He values efficiency and speed in his work.
5. Design Philosophy
- His “fil rouge” concept connects the Gucci archive, with a focus on the color red.
- The debut collection was inspired by the Italian word “ancora.”
6. Personality Traits
- Described as a party boy who loves to dance.
- He remains calm under pressure but is emotional about significant moments.
Final Thoughts
Sabato De Sarno’s journey as depicted in the documentary showcases his passion for design, attention to detail, and strong personal connections. The film offers a unique insight into the creative process and the world of Gucci, highlighting the blend of tradition and innovation that defines the brand.
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