The Genesis of a Super Bowl Style Icon

Hours before stepping onto the field at Allegiant Stadium in Las Vegas for Super Bowl 2024, Kansas City Chiefs tight end Travis Kelce is set to captivate the audience, not just with his athletic prowess but with his sartorial choice—a custom outfit crafted by the renowned fashion brand, Amiri.

Behind the Scenes with Mike Amiri

In an exclusive insight, Mike Amiri, the brand’s founder and creative director, shares the organic collaboration that brought this look to life. Remarkably, the request came a month prior, a testament to Kelce’s confidence and his long-standing support for Amiri’s work.

A Look Crafted in Friendship

The relationship between Kelce and Amiri, rooted in mutual appreciation and friendship, set the stage for a truly organic collaboration, making this moment even more special.

Dissecting the Look

Kelce’s Super Bowl ensemble, a custom variant of look 6 from Amiri’s Spring 2024 collection, is a masterclass in tailored sophistication mixed with a dash of showmanship.

• Color and Texture: Opting for black over the original cream, the addition of paillettes infuses a subtle sparkle, perfect for the Vegas stage.
• Structure: A cropped jacket with soft shoulders amplifies Kelce’s athletic frame, while maintaining a relaxed, yet polished vibe.
• Styling: Paired with a knit shirt, the ensemble exemplifies Amiri’s ethos of balancing impactful pieces with grounding elements.

Every detail, from conception to fitting, underscores a meticulous approach, ensuring Kelce’s look resonates with the grandeur of the Super Bowl while staying true to Amiri’s relaxed, Californian aesthetic.

A Tailor-Made Super Bowl Moment

The creation journey, from Milan’s atelier to a final fitting in Las Vegas, highlights the bespoke nature of Kelce’s Super Bowl attire. Despite Amiri’s decision to cheer from afar, their camaraderie and mutual respect shine through this unique sartorial partnership.

More Than Just a Game

Kelce’s appearance at Super Bowl 2024 is not just a testament to his athletic skills but also a moment that bridges the worlds of fashion and sports. It’s a narrative of how style can amplify personal and professional milestones, making them unforgettable.