Róhe: The Under-the-Radar Brand Vogue Editors Are Raving About

In the bustling world of fashion, where new brands pop up like spring blossoms, it takes a certain je ne sais quoi for a label to truly stand out. This year, one such brand has caught the eye of Vogue editors and style connoisseurs alike: Róhe. Established in Amsterdam in 2021, Róhe is redefining what it means to blend timeless elegance with modern minimalism.

Introduction to Róhe

Róhe was born from a desire to bring innovation to traditional tailoring. Founded by Marieke Meulendijks and Maickel Weyers, the brand has been committed to creating “elevated basics” that transcend seasonal trends. As Meulendijks puts it, “It’s about empowerment through clothing—allowing people to feel confident in who they are.”

What Makes Róhe Stand Out?

Róhe distinguishes itself with a philosophy rooted deeply in craftsmanship and timeless design. The brand’s approach is multi-disciplinary, merging elements of art, architecture, and craft to create garments that are as unique as they are elegant.

The Craftsmanship

• Timeless Design: Róhe focuses on creating pieces with a timeless appeal—classic cuts and sophisticated fabrics that elevate any wardrobe.
• Fabric Mastery: Meulendijks describes fabrics as “ingredients,” meticulously draping, deconstructing, and reconstructing vintage pieces to create modern classics.
• Aesthetic Inspiration: Situated on the prestigious Golden Bend of the Herengracht in Amsterdam, Róhe’s design studio is a physical embodiment of its old-meets-new aesthetic philosophy.

The Vogue Approval

Róhe’s reputation for quality and elegance quickly caught the attention of industry insiders. Naomi Smart, British Vogue’s commerce director, first encountered Róhe at a Matches event in 2023. Impressed by its impeccable black coat offering—and much more—Smart became an instant fan: “Róhe has become my go-to for solid wardrobe classics.”

Global Recognition

The brand’s allure isn’t confined to the UK; Vogue.com’s Maddy Fass, spotted in Róhe at Copenhagen Fashion Week, highlights its international appeal. Styled with effortless elegance, Fass was seen wearing a grey knotted jumper and a cream lace-trimmed slip dress, showcasing how Róhe effortlessly blends minimalism with sophistication.

Inspiration Behind the Design

Marieke Meulendijks draws inspiration from Amsterdam’s rich textile heritage. By choosing to base Róhe in Amsterdam over more traditional fashion capitals, she aims to highlight the city’s burgeoning creative scene and historic artisanship.

The Brand Manifesto: Timelessness

Róhe’s commitment to timeless design reflects a clear-eyed vision that resonates deeply within today’s fast-paced fashion landscape. Meulendijks looks up to icons like Carolyn Bessette-Kennedy, who epitomizes the Róhe style sensibility through her understated elegance and poise.

Shop Róhe’s New Minimalist Essentials

Róhe’s collections are a testament to its dedication to creating pieces that transcend trends. Here are some highlights from their latest offerings:

• Lace Slip Dress: $670 – A piece of sheer elegance.
• Crew Neck With Open Armhole: $530 – Versatile and chic.
• Stripe Button-Front Shirt: $480 – Perfect for a polished look.
• Stretch-Wool and Cashmere-Blend Turtleneck Tank: $420 – Comfort meets luxury.
• Embellished Organza Skirt: $760 – For those special occasions.
• Wool-Mohair Boatneck Waistcoat Top: $495 – A staple for any wardrobe.
• A-Line Maxi Skirt: $370 – Timeless and flattering.

Conclusion: The Future of Minimalist Luxury

Róhe is quickly establishing itself as a frontrunner in minimalist fashion. With its dedication to craftsmanship, timeless elegance, and innovative design, Róhe is not just on the radar—it’s set to make history. As more Vogue editors don their favorite pieces, it’s clear: Róhe is shaping the future of luxury fashion with each meticulously crafted garment.