Milk Makeup Cooling Water Jelly Tint Gives You the Juiciest Flush Ever
The Viral Sensation
The word viral seems to be thrown around by most beauty brands these days, but every now and then, there comes a product that actually lives up to the definition. Milk Makeup Cooling Water Jelly Tint is the latest beauty launch to actually go viral on social media—so much so that it’s become inescapable online. A quick poll around the office showed that most staff members had seen the new Milk Makeup blush on TikTok or Instagram, with everyone curious to try the squishy, jiggly, jelly-like tube.
Product Description
Described by the brand as “a sheer, jelly lip and cheek stain,” the Cooling Water Jelly Tints are formulated with seawater, aloe, and vegan collagen to create an instant cooling effect during application. It comes in four vivid shades—Burst (poppy pink), Spritz (coral), Splash (berry), and Chill (red)—with a watercolor-like finish and buildable coverage.
Our Honest Reviews
Perrie Samotin
- Tested Splash, a deep berry shade
- Flattering on light skin tone with neutral undertones
- Enjoyed the wet feel and sheer coverage
Ariana Yaptangco
- Applied with fluffy brush for a natural pink flush
- Found the color more pink than purple on tan skin
- Appreciated the lightweight feel and effectiveness without direct application
Monique Wilson
- Strong color payoff with minimal product
- Cooling effect on skin
- Color lasted throughout the day
Lindy Segal
- Loved the squishy gel texture and sheer color
- Surprised by the flattering effect on fair skin
- Advised to blend quickly due to fast drying
Ruhama Wolle
- Smooth blending and cool sensation upon application
- Buildable on darker skin tones
- Noted dryness at the sides and skin staining
Andrea Navarro
- Enjoyed the cooling sensation and pink flush
- Matched well with her complexion
- Easy to apply and blend, light on the skin
Ariana Yaptangco is the senior beauty editor. Follow her on Instagram @arianayap.