A New Life for Lamu: Why This Kenyan Island Paradise Is Embracing Responsible Tourism
As I wander through the sandy paths of Shela village in Lamu, the crunching sound underfoot is a stark reminder of an island grappling with waste and neglect. The sight of flimsy shopping bags entangled in tree branches and heaps of garbage are jarring contrasts to my memories of this once-idyllic paradise. Yet, there’s hope amidst this disarray—a burgeoning movement towards responsible tourism that seeks to restore Lamu’s natural beauty while respecting its cultural heritage.
The Turning Tide in Shela
Shela village has long been a playground for the rich and famous. Its picturesque Swahili villas, swathed in vibrant bougainvillea, have hosted royalty and supermodels alike. However, recent years have seen a shift from hedonistic excess to conscious living, spearheaded by long-time residents and new arrivals who are invested in Lamu’s future.
Amha Selassie: Champion of Regenerative Farming
Among these change-makers is Amha Selassie, a British-Ethiopian agriculture consultant with a vision to transform waste into wealth. His Earth Love farm in Shela serves as both a natural wellness center and a testament to the island’s agricultural potential. “Lamu might look like a desert, but it can grow magical gardens,” he says. With over 100 plant species thriving under his care, Selassie illustrates that waste is merely misplaced resources.
Anna Trzebinski: A Pillar of Responsible Hospitality
Fashion designer Anna Trzebinski, a stalwart of the Lamu community, has played a crucial role in this transformation. Her hotel, Jannah, epitomizes sustainable luxury. Built with locally-sourced materials and designed to harmonize with its surroundings, Jannah offers guests an immersive experience into the authentic life of Shela.
Responsible Tourism: Beyond Luxury
The ethos of responsible tourism in Lamu transcends conventional hospitality. It’s about creating experiences that are transformative and connected to local culture and environment.
Jemima Bornman Carr: Slow Fashion on the Swahili Coast
- Slow fashion pioneer Jemima Bornman Carr has introduced Ikeno, a boutique that showcases sustainable menswear. Her collections celebrate upcycled materials and pay homage to historical trade routes, offering more than just clothing—they tell stories.
- In collaboration with Nyambura Wahu, she has supported Ubunifu, an art-focused education project empowering disadvantaged youth through creativity.
NaiSabah: Sailing Towards Sustainability
Jeremy Bastard’s NaiSabah, a conservationist turned dhow captain, offers an alternative travel experience. By taking guests on journeys around the Lamu archipelago, he emphasizes cultural immersion and environmental stewardship.
Innovation Amidst Tradition
The spirit of innovation is alive in Lamu’s commitment to addressing its plastic waste crisis. Ali Skanda, a local dhow builder, has taken a stand by creating The Flipiflopi ndogo—a vessel made entirely from recycled materials.
Preserving Culture and Nature
This blend of tradition and innovation is what makes Lamu’s journey towards responsible tourism unique. It’s an island that holds onto its roots while branching out to embrace change.
The Way Forward for Lamu
As I spend days aboard NaiSabah, the simple joys of snorkeling and stargazing reconnect me with why I fell in love with Lamu. The island’s commitment to sustainable tourism is not just about preserving its beauty; it’s about ensuring that future generations can share in its magic.
Community at Heart
Lamu’s transformation is driven by a deep-seated passion from within the community—a desire to protect and nurture their home. “You get sucked in and become deeply passionate about it,” Anna Trzebinski reflects, capturing the essence of what makes Lamu so special.