Introducing Blu & Green: A Revolution in Haircare

After making his mark in the world of high fashion and editorial hairstyling, James Pecis is now venturing into the realm of haircare with the launch of his own brand, Blu & Green. With a career spanning two decades and a portfolio that includes work for Chanel, Thom Browne, and Altuzarra, Pecis is no stranger to the industry’s top echelons. Yet, it’s his commitment to sustainability and quality that sets his latest endeavor apart.

The Journey to Eco-Conscious Luxury

“I’ve been working on this line for the past four years,” reveals Pecis, whose frustration with the wastefulness of the fashion industry prompted him to conceptualize a haircare brand that doesn’t compromise on environmental values. Blu & Green is his answer to the excessive plastic waste plaguing our planet, marrying luxury with sustainability.

Every product in the Blu & Green collection boasts recyclable paper packaging or aluminum containers, a testament to Pecis’s vision for a plastic-free brand. This dedication to eco-friendly practices extends beyond packaging, touching every aspect of the brand, from ingredient sourcing to production.

The Debut Collection: A Closer Look

Daily Shampoo and Conditioner

• Form: Innovative tablet form
• Usage: Pinch, add water, and lather
• Suitability: Tested across all hair types

Weekly Repair Mask

Key Ingredients: Hydrolyzed Quinoa, Oryza Sativa Rice Extract

Solid Oil

Key Ingredients: Shea Butter, Avocado Oil, Rice Bran Wax

Pecis’s Solid Oil is particularly noteworthy for its versatility and powerhouse ingredients, designed to tame frizz and add definition to waves, embodying the brand’s ethos of high-quality, sustainable beauty solutions.

A Brand with a Mission

Blu & Green goes beyond mere haircare; it’s a mission-driven brand focused on reducing emissions and championing clean beauty. From the sourcing of responsibly harvested ingredients to the final product, every step is taken with environmental and social responsibility in mind. The brand’s commitment to sustainability is matched by its dedication to performance, ensuring that eco-conscious consumers do not have to compromise on quality.

Looking Ahead: The Future of Blu & Green

While the debut collection sets a strong foundation, Pecis hints at an exciting future for Blu & Green. With plans to expand the product range, Pecis is poised to redefine eco-luxury in the beauty industry. His vision? A world where high performance and high values go hand in hand, without compromise.