Jacob Elordi Hits Up Morocco’s IYKYK Rug Dealer

Last week in Marrakech, actor Jacob Elordi made quite the impression—not just for his role as a juror at the International Film Festival alongside Andrew Garfield and Luca Guadagnino but also for showcasing his eclectic style. Known for his roles in popular series like Euphoria and films such as Saltburn, Elordi’s penchant for fashion has become almost as talked about as his acting career.

The Artisanal Charm of Soufiane Zarib 16

In Marrakech, Elordi was seen at a renowned destination for rug enthusiasts—the Soufiane Zarib 16 store. Situated in the bustling medina, this haven is celebrated for its exquisite collection of bespoke and vintage rugs.

Why Rugs Are More Than Just Floor Coverings

• Rugs at Soufiane Zarib are handcrafted by local artisan women using natural materials such as wool, cotton, and silk.
• The store’s offerings span across Moroccan, Persian, Turkish, and Caucasian designs, each with its own unique story and cultural significance.

A Cultural Oasis in the Heart of Marrakech

Run by Soufiane Zarib and his cousin Ismail Zarib, this family business is steeped in tradition. The showroom doubles as an exhibition space—a vibrant testament to the rich tapestry of rug-making craftsmanship passed down through generations.

Influencers and A-listers Gravitating Towards Moroccan Rugs

With a clientele that reads like a who’s who of fashion, design, and art—ranging from Paloma Elsesser and Harris Dickinson to Balenciaga’s image director Johan Fleury—the appeal of Soufiane Zarib is undeniable. Its allure lies not just in the products but in the stories they tell and the authenticity they represent.

The Artistry Behind Each Weave

These rugs are more than mere decor; they’re a dialogue with history and tradition. The Berber women artisans from the Atlas Mountains, for instance, use wool from the Siroua sheep, employing techniques that have been preserved through centuries.

A Look at Elordi’s Artistic Choices

With Jacob Elordi contemplating adding a Soufiane Zarib rug to his personal collection post new home completion, it’s clear he shares an appreciation for the narrative behind each piece. His artistic selections reflect a broader trend among creatives and celebrities seeking meaningful connections with their surroundings.

Marrakech’s Glamour Beyond Rugs

After immersing himself in the artistry of rugs, Elordi attended a gala dinner at Marrakech’s Palace Badi. The evening was graced by international stars and royalty, adding to the festival’s blend of cinematic magic and cultural splendor.

Jacob Elordi: An Ever-Evolving Creative Journey

Elordi’s future roles include starring in Guillermo del Toro’s Netflix film Frankenstein, portraying Frankenstein’s monster opposite Oscar Isaac. His projects continue to reflect his versatile talents and deepening interest in narratives that challenge traditional storytelling.

The Enigmatic World of IYKYK Culture

Elordi’s recent endeavors, including a visit to Soufiane Zarib, illustrate the growing appeal of “I know what you know” culture—where personal interests and experiences become shared through social media platforms. It’s about forming connections with those who appreciate the same unique elements of style and art.

As Jacob Elordi continues his exploration of global cultures and crafts, one thing is certain: His journey reflects a modern tapestry of influences, just as diverse and intricate as the rugs he admires at Soufiane Zarib. Whether on screen or off it, Elordi remains an intriguing figure in the world of fashion and art.