Is Mascara Out for 2024?
The Holy Makeup Trinity
There’s a holy makeup trinity—it’s mascara, concealer, and lip balm. If a celebrity, model, or friend is going off-duty, these are the three items that (9 times out of 10), they’ll say they can’t go without. In fact, the makeup trinity has become the official face wardrobe of “clean girls” everywhere, perhaps with blush thrown in as an honorable addition.
The Shift in Makeup Trends
Now, though, it looks as if minimal makeup has undergone a remix, since we’ve starting noticing one OG member suspiciously absent from the faces of celebrities on recent outings.
Celebrity Examples
For example, Florence Pugh’s longtime makeup artist, Alex Babsky, recently uploaded a picture of the actor with the caption “Super-fresh @florencepugh today (we even left off mascara) for Dune: Part 2 press in Mexico City.” This shift towards a more natural look is also seen in Kylie Jenner’s recent appearance at the Grammys where she opted for a super-pared-back makeup look, skipping eyeshadow and mascara.
The Natural Beauty Movement
Celebrities like Megan Thee Stallion and Hailey Bieber have been embracing a more natural look, focusing on glossy lips, even skin tones, faux freckles, and a sweep of blush while skipping mascara.
2024 Makeup Predictions
Top makeup artists have predicted a movement towards a much more subtle flutter in 2024. Celebrity makeup artist Ash K Holm mentions, “A soft and natural glam is key. We are seeing less salon-style lashes and more natural false lashes. In 2024, your false lashes should be unclockable.”
The Barely There Beauty Trend
For a 2024 spin on barely there beauty, it looks as though mascara might be taking a back seat as the focus shifts towards enhancing natural features and embracing a more subtle makeup look.
It’s interesting to see how makeup trends evolve over time, reflecting changing preferences and styles in the beauty industry. Will mascara continue to be a staple in everyone’s makeup routine, or will we see a further shift towards more natural looks in the future?
This story was first published on Glamour UK.
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