Ice Spice Wore an Iconic Y2K Brand to the 2024 Grammys

The Y2K Fashion Resurgence

Ever since Ice Spice burst onto the music scene, the Bronx-born rapper has consistently nailed Y2K style, both on stage and on red carpets. For the Grammys 2024, she did not disappoint, channeling the naughties in a spectacular way.

Baby Phat: A Y2K Icon

If you were around during Baby Phat’s heyday, you’ll recall that it was the brand of the naughties. A hip-hop sensation, it was beloved by stars such as Missy Elliott, Lil’ Kim, and Jennifer Lopez, and at one point, was a worldwide empire valued at over $1 billion.

The Perfect Collaboration

Designer Kimora Lee Simmons, after reviving the label last year, felt that Ice Spice was the ideal star to infuse the brand with a fresh, current red carpet moment. The duo collaborated on a special Grammys design that consisted of a fur-trimmed denim jacket and sweeping skirt with a train. A big, gold cat-logo belt and a cross pendant necklace finished off the look.

A Fashion Match Made in Heaven

Simmons expressed her joy in working with Ice Spice for the Grammys, stating, “As a brand with a legacy deeply embedded in the music industry, we took joy in dressing Ice Spice, who’s had an outstanding year in music. Baby Phat’s legacy of shaping style in the hip-hop community continues, seamlessly merging the past and present.”

The Future of Y2K Fashion

Take this stylish moment as a sign that Y2K fashion will be trending for the foreseeable future. The resurrection of iconic brands and styles from the early 2000s is a clear indication of the cyclical nature of fashion trends.

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