Gap x Dôen: A Celebration of Sisterhood and California Classics
In the fashion world, collaborations are a beautiful way to blend different styles and philosophies. When Gap, an iconic American brand, teamed up with California’s darling design duo Dôen, it was more than just a merger—it was a harmonious celebration of sisterhood and style. The exclusive summer capsule collection is not only about merging aesthetics but also paying homage to the timeless appeal of Californian fashion.
A Creative Dream Come True
The journey began over a year ago when Gap approached Margaret and Katherine Kleveland, the creative minds behind Dôen. Known for their ethereal bohemian designs, the sisters found an exciting challenge in partnering with such a storied brand as Gap. “Growing up, our mom was the quintessential Gap woman,” shared Margaret, reflecting on how this collaboration felt like coming full circle. The collection is a testament to their childhood influences and design ambitions.
The Perfect Fusion
Described by Katherine Kleveland as the “perfect marriage of two brands,” the new line seamlessly integrates Dôen’s classic florals and eyelet blouses with Gap’s legendary denim and khakis. This harmonious blend is evident in every piece, making it an attractive proposition for those who appreciate style with substance.
Highlights of the Collection
- Barn Jackets and Shirts: A favorite among the Klevelands, these staples are perfect for layering over almost anything.
- Sweatshirts: New to Dôen’s repertoire but a must-have given their cozy, relaxed vibe.
- Mommy-and-Me Pieces: Highlighted by Lily Aldridge as special additions that resonate with family bonding and style.
Influential Campaign Imagery
The campaign features the iconic fashion sisters, Lily and Ruby Aldridge, who bring their unique styles to life through this collection. The contrast between Lily’s preference for flowy dresses and Ruby’s tomboy-ish cool vibe is brilliantly captured in the shoot.
Editorial Favorites
- The Tank and Jeans: Styled by Ruby, these pieces have already started influencing fashion editors to make a purchase.
- Vintage-Inspired Pieces: Margaret’s affinity for ’90s styles is evident in certain selections from the collection.
Award-Winning Affordability
The collaboration doesn’t just stop at design. It maintains Gap’s commitment to affordability, with pieces priced between $20 and $158. This ensures that style enthusiasts of all budgets can enjoy this exclusive collection without breaking the bank.
Shop Now: Standout Items from the Collection
- Floral Midi Dress – $128
- Eyelit Denim Midi Dress – $158
- Organic Cotton Eyelet Big Shirt – $90
- High-Rise Khaki Trousers – $100
- Oversized Icon Denim Jacket – $128
- Logo Sweatshirt – $80
- Tote Bag – $70
The Gap x Dôen collection is a testament to the power of collaboration, bringing together timeless design and modern sensibility. It’s more than just fashion; it’s an ode to sisterhood, craftsmanship, and the California lifestyle that inspires millions.