A few months ago, Dyson’s beauty arm subtly announced a shift in focus. The brand transitioned its Instagram handle from @DysonHair to @DysonBeauty—a strategic move that hinted at the tech giant’s foray into haircare. After much anticipation and secrecy surrounding their latest venture, we’re finally able to unveil Dyson’s pioneering products in this new category: hair styling.

Electric Innovation Meets Natural Ingredients

Dyson, known for its innovative and high-tech approach to product design, has made a significant pivot by focusing on ingredients rather than technology. The debut of their new hair styling products—an electric Pre-Style Cream and Post-Style Serum—marks the brand’s exploration into natural solutions for enduring hairstyles.

• Formulated with four variants catering to all hair types
• Developed to provide either light or rich conditioning

The Science of Style: Chitosan and Triodetic Technology

The secret behind the lasting hold? An innovative ingredient sourced from mushrooms—chitosan. Known for its structural properties, Dyson harnesses chitosan’s potential through a proprietary technology dubbed “triodetic.” This approach ensures durability in even the most challenging conditions, such as 80% relative humidity.

• Chitosan provides shape and structure
• Triodetic technology enhances product performance

Tailored Treatments for Every Hair Type

Dyson’s hair care experts have blended chitosan with other natural ingredients to create tailored solutions. For instance, grapeseed oil is used to nourish finer hair, while coconut oil adds a creamy texture suitable for those requiring extra moisture.

Moreover, low- and medium-molecular weight hyaluronic acid plays a critical role in protecting against humidity-induced frizz.

From Labs to Real-Life Testing

In the development of their hair care line, Dyson employs real human hair in lab tests. This meticulous approach ensures that products are not only effective but also safe for everyday use.

• Damaged hair is responsibly donated to charities like the Little Princess Trust
• Undamaged hair contributes to environmental conservation efforts

Sleek Packaging and Eco-Conscious Design

The attention to detail extends beyond product formulation. Dyson’s new hair care products feature magnetic lids, precise 0.22ml dosing from single pumps, and refillable packaging—blending functionality with an eco-friendly ethos.

The final piece of the puzzle in creating Dyson’s hair care range was its scent. Founder James Dyson collaborated with fragrance experts to craft a “genderless” aroma that embodies cleanliness, sophistication, and freshness.

• Key notes include bergamot, white floral, cedarwood, musk, and oak moss