The Hollein Household: A Creative Powerhouse

In May of 2024, the Hollein household buzzed with artistic energy. Architect turned designer Nina Hollein was not only attending the Met Gala in a dress she designed but also showcased her work alongside renowned photographer Elfie Semotan in New York and set up a retrospective in Austria.

A Journey from Architecture to Fashion

Nina’s path to fashion design wasn’t straightforward. Her initial passion for ballet heavily influenced her approach to design, focusing on movement and comfort. After studying architecture and working briefly in New York during the 1990s, Nina shifted focus back to textiles when she started her family.

A Personal Touch

• Nina’s designs are deeply personal—she creates children’s wear from traditional Austrian home textiles, repurposing them into fashion-forward pieces.
• After moving to San Francisco in 2016, she adapted her style for the glamorous social scene, producing unique dresses that catered to an American clientele.

Innovative Designs with a Personal Spin

Empowering Women through Fashion

Nina’s designs empower the wearer by allowing them to transform and adapt their outfits. For instance, her tube dresses in transparent Austrian tulle can be modified into various styles using drawstring ties.

Sustainable and Bold Choices

Emphasizing sustainability, Nina often works with upcycled men’s suiting sourced from thrift shops and even Max’s closet. Her “color field” dresses are a testament to her commitment to zero-waste design.

A Dance of Fabric

The influence of dance is evident in her designs, focusing on comfort and fluid movement, allowing wearers to express their individuality without restriction.

Collaboration with Elfie Semotan: A Fusion of Art and Fashion

An Exhibition that Speaks Volumes

The exhibition “Inspiration Comes From Everyday Life,” curated by Dr. Gerald Matt, showcased the abstract approach both women take to their crafts—highlighting personal expression over conformism.

Personal and Human Connections in Fashion

Semotan’s work with Nina brings a refreshing perspective: viewing fashion not as a tool for seduction or status but as an extension of the self. Their collaborative exhibition emphasizes this belief, inviting audiences to connect on a human level.