The Journey of a Fashion Innovator: Tony Melillo

Tony Melillo is no stranger to fashion’s transformative items. From his late-’90s label Nova that introduced the world to judo pants, embraced by icons like Madonna, to ATM which revolutionized T-shirt dressing with unparalleled softness and drape—Melillo has always been at the forefront of perfecting timeless pieces.

Now, Melillo’s focus is on one of fashion’s most beloved staples: the cashmere sweater. With DearMax, he aims to redefine this classic through innovative design and sustainable manufacturing.

Innovative Design Meets Sustainability

DearMax sweaters are more than just a fashion statement; they are a testament to Melillo’s commitment to innovation and sustainability. Crafted from luxurious Lora Piana yarn, these sweaters boast a plush texture without seams, thanks to cutting-edge 3D-manufacturing technology based in Los Angeles.

Key Features of DearMax Cashmere Sweaters:

• Gorgeous Yarn Quality: Made from Lora Piana yarn for unmatched softness and luxury.
• Innovative Manufacturing: Seamless construction using waste-free 3D technology.
• Personalized Touches: Customizable with initials or mantras, adding a personal flair.

A Celebration of Family and Love

The launch of DearMax is deeply personal for Melillo. Named after his son Max, the brand reflects not just innovative fashion but also a celebration of family values and love.

Melillo and his husband Lance Miletich moved to Miami seeking a vibrant outdoor lifestyle for their young son. This move was about more than relocation; it was about finding a place where they could build a life full of positivity, despite the challenges posed by an increasingly hostile political climate.

Philanthropy: Supporting Future Generations

Beyond fashion, DearMax is committed to giving back. A portion of each sale will benefit Baby2Baby, a national nonprofit dedicated to supporting disadvantaged children. Melillo’s vision extends beyond the present, aiming to create a legacy that benefits future generations.