Unexpected Fashion Girl-Approved Brands to Shop for Your Wedding
With the peak of spring and summer weddings upon us, the bridal fashion landscape is evolving. More than ever, brides are turning to anti-bridal brands that defy tradition, offering unique styles that resonate with individuality and modern flair. Designer Richard Quinn’s unexpected foray into bridal wear during Bridal Fashion Week and Naomi Elizée’s avant-garde engagement attire exemplify this trend. As we explore 17 cool girl-approved brands, prepare to redefine what wedding fashion means in today’s eclectic world.
Simone Rocha: Whimsical Accessorizing
Rocha’s exaggerated silhouettes and tulle ensembles have made a significant impact among fashion insiders. Her collection includes whimsical accessories perfect for adding flair to your wedding day.
- bow-embellished beaded headpiece: $990 NET-A-PORTER
- tiered embroidered tulle midi dress: $2,560 NET-A-PORTER
- floral-appliqué tulle midi dress: $2,275 MYTHERESA
Bode: A Nascent Vision of Elegance
American Menswear Designer of the Year, Emily Adams Bode Aujla’s womenswear line offers a unique take on wedding attire, combining artisanal quality with contemporary design.
- Coat: $3,200 SSENSE
- Harbour maxi dress: $9,500 SSENSE
Tanner Fletcher: Gender-Fluid and Romantic
Initially unintended for bridal wear, Tanner Fletcher’s collections now feature gender-fluid designs that are both romantic and customizable.
- Walt bow blazer: $1,550 NORDSTROM
- Lucille raw ruffle strapless gown: $5,990 NORDSTROM
Richard Quinn: Maximalist Chic
With a penchant for maximalism, Richard Quinn’s bridal collection includes bold sequined mini dresses and lattice designs that speak to fashion-forward brides.
- Ivory silk shadow mini dress: $2,977 ANNIE’S IBIZA
Molly Goddard: Edgy Yet Elegant
Goddard’s designs are perfect for modern brides who seek to break free from tradition with edgy and elegant pieces.
- Neptune veil: $645 SSENSE
Jacquemus: Minimalist Seduction
Jacquemus’s Le Mariage capsule offers minimalist silhouettes that redefine wedding attire with a seductive touch.
- La Mini Robe silk-blend minidress: $1,485 MYTHERESA
Wiederhoeft: Theatrical Gender-Neutrality
Jackson Wiederhoeft’s designs challenge conventional wedding attire with a theatrical and gender-neutral approach.
- Crystal chandelier corset: $2,590 WIEDERHOEFT
Mirror Palais: Chic Minimalism
Marcelo Gaia’s Mirror Palais combines chic minimalism with elegant designs, suitable for every wedding phase.
- Teresinha dress: $2,995 MIRROR PALAIS
Ashley Williams: Eccentric Elegance
Known for her distinctive and kitschy designs, Ashley Williams’s bridal collection includes a variety of eccentric yet elegant pieces.
- Cheeky heart-shaped top-handle: Exclusive SSENSE Collection
Cecilie Bahnsen: Effortless Elegance
Bahnsen’s made-to-order service offers effortless silhouettes in classic colors, perfect for brides aiming for understated elegance.
- Vilma bow-embellished matelassé midi dress: $1,440 NET-A-PORTER
Thom Browne: Breaking Gender Norms
With a focus on gender-fluid fashion, Thom Browne’s bridal offerings are innovative and chic.
- Trompe l’Oeil tuxedo dress: $6,500 FARFETCH
Neous: Quiet Luxury
Vanissa Antonious’s Neous collection is ideal for brides who prefer quiet luxury with minimal yet elegant accessories.
- Irena lace-trimmed slingback pumps: $650 NET-A-PORTER
Clio Peppiatt: Statement Accessories
Clio Peppiatt’s bridal collection is perfect for those who want to make a fashion statement with their wedding accessories.
- Chandelier embellished faux leather tote: $565 NET-A-PORTER
Shushu/Tong: Hyper Feminine Flair
This Shanghai-based brand offers hyper feminine, girly silhouettes for brides who love to express themselves with bold flair.
- Bow minidress: $675 SSENSE
Tips for Choosing Wedding Fashion from Non-traditional Brands
- Consider the venue and dress code to ensure your chosen pieces align with the setting.
- Focus on comfort as well as style, ensuring you feel confident throughout the celebration.
- Mix traditional elements with modern twists to create a unique look that truly represents you.