The Genesis of Bonnetje

In the heart of Copenhagen, a new fashion brand is redefining sustainability and creativity in the fashion industry. Founded by Anna Myntekær and Yoko Maja Hansen in 2021, Bonnetje made a memorable debut at Copenhagen Fashion Week with a collection that speaks volumes of the brand’s ethos and vision. The brand’s journey began with a simple yet profound idea: to challenge the norms of the fashion world while holding sustainability at its core.

From Concept to Creation

Both founders, with their roots in the prestigious Gerrit Rietveld Academie and rich experiences in Parisian fashion houses, embarked on a venture that would soon turn heads. The discovery of a dry-cleaning receipt led to the christening of their brand – Bonnetje, a nod to the Dutch word for receipt. This object, symbolic of consumerism and personal history, sparked the innovative path Bonnetje would take.

Reimagining Menswear

The duo started by deconstructing men’s suits, exploring every facet of these garments to create something entirely new. By working with vintage pieces and exploring the materials inside and out, Bonnetje’s designs transform masculine, structured forms into creations that are undeniably feminine and intriguingly peculiar.

• A waistband transformed into a breast band
• Shirting material repurposed into detailed separates
• Trouser boots that button together, redefining footwear

Sustainability at Its Core

“Today you don’t start something new without being aware of sustainability,” Myntekær asserts. This principle is deeply embedded in Bonnetje’s DNA, with the brand’s commitment to reusing materials and giving them a new lease on life. The creative process becomes a testament to the possibilities that lie in sustainable fashion, proving that eco-conscious practices can coexist with innovation and elegance.

The Impact on Copenhagen’s Fashion Scene

The stylist Maya Soul Paustian praises Bonnetje for its capacity to surprise and delight, noting the brand’s meticulous attention to detail and its ability to stand out in Copenhagen’s vibrant fashion landscape. From sophisticated pieced coats to skirts that ooze allure, Bonnetje is not just redefining menswear; it’s making a bold statement on sustainability, creativity, and the endless possibilities of fashion.

Looking Ahead

As Bonnetje continues to evolve, its journey is a testament to the power of vision, creativity, and sustainable practices in the fashion industry. What started as an exploration of men’s suits has blossomed into a brand that challenges norms, embraces the odd and the beautiful, and sets a new standard for what fashion can achieve. In the words of Myntekær, “The beauty about working in this kind of way is that you never know what the future will bring and you just have to be creative; it’s a challenge.” A challenge that Bonnetje is certainly rising to meet.