36 Black-Owned Beauty Brands That Belong on Your Top Shelf
The Rise of Diversity and Inclusivity in Beauty
There’s no doubt about it: The last few years have ushered in a whole new standard of diversity and inclusivity within the beauty industry. This shift, often referred to as the Fenty effect, was sparked by Rihanna’s groundbreaking brand, Fenty Beauty. Since then, a wave of Black-owned beauty brands has emerged, dominating the hair care, skin care, and personal products space.
Game-Changing Brands
From Tracee Ellis Ross’s hair care line, Pattern Beauty, to Gen Z’s favorite skin care brand, Topicals, these Black-owned beauty brands are reshaping the industry. Legacy brands are expanding their offerings, while new indie names are addressing the specific needs of women of color.
36 Must-Have Black-Owned Beauty Brands
Thirteen Lune
- Thirteen Lune is a treasure trove of Black-and-brown-owned brands offering skin, hair, and makeup essentials.
- They celebrate beauty and community, promoting luxurious and efficacious BIPOC products.
- Must-Try: Thirteen Lune The Ultimate Discovery Kit
Uoma Beauty
- Uoma Beauty, founded by Sharon Chuter, offers a makeup range that is vibrant and inclusive.
- Must-Try: Uoma Queen of Complexion Duo
Pat McGrath Labs
- Pat McGrath Labs, created by the influential makeup artist Pat McGrath, offers opulent and high-coverage formulas.
- Must-Try: Pat McGrath Mothership x Moonlit Seduction