Black Eye Shadow Is Taking Over the Runway at NYFW 2024
Black eye shadow isn’t necessarily the first makeup look you might think of when going for “wearable.” The shade is bold and transformative, making it feel almost like putting on a character when worn. With the need for escapism after the past few years we’ve lived through, designers at New York Fashion Week have embraced black eye shadow, dominating the runways this season.
Runway Trends
Designers like Marc Jacobs, Jason Wu, Helmut Lang, Prabal Gurung, Altuzarra, Alice & Olivia, PatBo, and Area have all showcased black eye makeup on models at NYFW. The fall 2024 presentations at NYFW set the tone for the rest of the year, with bold and transformative makeup looks taking center stage.
Marc Jacobs
Marc Jacobs kicked off the trend with dramatic extra-long eyelashes inspired by Diana Ross in the 1960s. The key makeup artist, Diane Kendal, used black nail lacquer on lashes for a ‘cloggy’ look and created density in the eyes with black eyeliner and glue.
Jason Wu and Helmut Lang
Both Jason Wu and Helmut Lang showcased Black Swan-esque makeup looks. Key makeup artist Daniel Salstrom used MAC Cosmetics Black Black Paint Stick to create impactful looks, including mask-like effects across the face.
Prabal Gurung, Altuzarra, Alice & Olivia, PatBo, and Area
These designers opted for diffused smoky eyes blended out to the brow bone. From cat-eye shapes to graphic ’60s-inspired looks, the black eye shadow trend was seen in various styles and intensities.
Beauty Statements
As makeup artist Romero Jennings at Prabal Gurung stated, the dark romance theme of the collection inspired the bold eye makeup looks. The trend of black eye shadow signifies a departure from the clean skin and minimal makeup, bringing back a bolder and more expressive beauty aesthetic on the runway.
Conclusion
2024 is shaping up to be the year for embracing bold and transformative makeup looks, with black eye shadow making a statement on the runways of NYFW. Whether you prefer a subtle smoky eye or a graphic black shadow, this trend offers a chance to experiment and express your personal style through makeup.
Embrace the emo beauty girl vibes and stay tuned for more daring beauty trends to come!
About the Author: Ariana Yaptangco is the senior beauty editor at a popular fashion and lifestyle publication. Follow her on social media @arianayap for more beauty insights and trends.
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