Batsheva’s First-Ever Store Is Coming to New York City
Exciting news for fashion enthusiasts in New York City! Renowned designer Batsheva Hay is set to open her first-ever store in the vibrant Soho neighborhood. The store, located at 166 Elizabeth Street, is a true reflection of Batsheva’s unique aesthetic and creativity.
A Unique Shopping Experience
Batsheva’s store is not just a regular retail space; it is a visual feast for the senses. The interior design, spearheaded by Batsheva and Adam Charlap Hyman, features soft draped green walls, glossy red ceilings, gilded clothing racks, and a hand-painted floor with an abstract animal-ish print. The space exudes a high femme vibe with a touch of edginess, reminiscent of iconic ’90s designer stores.
A Space Like No Other
Batsheva wanted her store to be a gathering place with a different energy compared to traditional retail spaces. She envisions it as a destination where people come for a unique shopping experience rather than just browsing online. The store will not only showcase Batsheva’s signature collection but also feature one-of-a-kind pieces, vintage items, and other objects that embody the essence of the Batsheva universe.
Empowering Creativity
The opening of the store marks a new chapter for Batsheva’s creativity. Inspired by the hand-painted floors in the store, she is considering incorporating the unique animal-ish print into future collections. Moreover, Batsheva plans to expand her offerings to include upholstered vintage furniture in her signature fabrics, adding a new dimension to her brand.
Taking Control of the Brand
For Batsheva, the store represents a shift towards more control over how her brand is presented to the world. By moving away from solely relying on wholesale accounts, she can showcase her full range of designs and experiment with one-of-a-kind pieces that may not have been feasible in an online-only setting.
Visit the Batsheva Store
If you’re in New York City, don’t miss the opportunity to visit the Batsheva store at 166 Elizabeth Street. The store will be open to the public starting on Friday, March 22, from 11 a.m. to 7 p.m. Experience the magic of Batsheva’s world and indulge in a shopping experience like no other!
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