Barbie Rings In Her 65th Anniversary by Celebrating 9 Remarkable Women
Introduction
Watch out, Margot Robbie, there are a few new Barbies in town! In honor of International Women’s Day, the iconic brand is celebrating nine women worldwide, including Viola Davis, Shania Twain, Helen Mirren, plus activists, artists, directors, and more—all of whom will get dolls made in their likeness.
Behind the Scenes at Mattel’s Design Studio
Glamour visited Mattel’s design studio to see just how these remarkable Barbies are made. Lisa McKnight, executive vice president and chief brand officer at Mattel Inc., expressed pride in using the Barbie brand as a platform to honor amazing trailblazing women.
Barbie’s Dream House
As Barbie celebrates her 65th anniversary, Mattel Inc. invited Glamour to tour its design studio for a behind-the-scenes look at making the infamous doll, and of course, a tour of Barbie’s dream house. Inside Barbie’s wardrobe, there’s surprisingly more than just pink. In addition to doll-size Moschino sunglasses and pink Beis luggage, many items in the doll’s wardrobe are inspired by internet trends, such as the mob-wife aesthetic.
Barbie’s Wardrobe Stylist
Rachel Ritter, Barbie’s wardrobe stylist for social media, shared insights into her role, stating, “I’m always looking at the latest fashion trends and trying to infuse that into our looks here.” This dream job is coveted by many girls and women around the world.
Barbie at the Oscars
From the big screen to the award stage, the Barbie craze is far from over. The film itself is nominated for eight awards at this year’s Oscars. Tune in to find out more exclusive content from Glamour’s tour at Mattel Inc. on TikTok.
Conclusion
Barbie’s 65th anniversary celebration by honoring remarkable women is a testament to the brand’s commitment to empowerment and diversity. Stay tuned for more updates on Barbie’s journey to inspire the next generation of trailblazers!