A Puffer-Clad Anne Hathaway And A Piano Solo From Willow Smith: Inside Moncler’s Snow-Capped St Moritz Show
The Glitterati Gather in St Moritz
Moncler’s first destination fashion show in St Moritz attracted the global glitterati, including celebrities like Anne Hathaway, Willow Smith, and Kate Moss. The event took place in the snow-topped mountains surrounding the elite ski resort.
A Homecoming for Moncler CEO
CEO Remo Ruffini’s connection to St Moritz made the show a special event, as he has a chalet in the area where he learnt to ski as a child. The show celebrated Moncler’s signature Alpine wear and marked a personal milestone for Mr. Ruffini.
The Unique Dress Code
- All guests were required to wear a quilted white cape provided as a gift in their hotel rooms, creating a stunning visual of a crowd of hooded attendees.
Moncler’s Immersive Show Experience
Known for its immersive shows, Moncler delivered a unique experience at St Moritz, with a stunning light show, operatic soundtrack, and models showcasing elegant après ski looks on the snowy catwalk.
Olympic-Level Line-Up
The model line-up included top names like Irina Shayk, Emily Ratajkowski, and Candice Swanepoel, adding a touch of sports elegance to the event.
Après Chic Afterparty
- Guests descended to St Moritz’s exclusive venue Dracula for the afterparty, where they enjoyed champagne, gourmet dishes, and a piano solo by Willow Smith.
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