Like Mother, Like Son: Alejandra Alonso Rojas’s Young Boy Inspired a New Line of Reclaimed Cashmere Sweaters for Kids

alejandra-alonso-rojas-s-young-boy-inspired-a-new-line-of-reclaimed-cashmere-sweaters-for-kids

When a four‑year‑old boy asks his mom what she’s making and why, it’s easy to assume the answer is a simple question. For designer Alejandra Alonso Rojas, the question was a catalyst that turned a pile of off‑cut yarn into a full‑blown collection of hand‑knit cashmere sweaters for children. In this post we dive into the story behind the line, the design process, the sustainable materials, and the family‑centric approach that brings the collection to life.

1. The Inspiration Behind the Collection

It all began in Alejandra’s studio, where a pile of leftover yarn caught the eye of her son, Alonso. The moment he asked, “Mommy, what are you making with these?” and “Will you make me something?” was the spark that set the project in motion. Seeing the potential of the yarn, Alejandra envisioned a line of locally produced, hand‑knit cashmere sweaters that would cater to kids aged 18 months to 6 years.

Why Cashmere?

Softness & Warmth: Cashmere is the ultimate luxury fabric for children—soft, breathable, and hypoallergenic.
Sustainability: The collection uses excess yarn from the designer’s main line, reducing waste and supporting circular fashion.
Durability: Hand‑knit construction ensures each sweater is sturdy enough to survive the everyday adventures of a child.

Three Silhouettes, One Vision

To meet the needs of a growing family, the collection offers three distinct styles:

Button‑front cardigan with patch pockets—ideal for quick adjustments and easy storage.
Crewneck—perfect for everyday wear and effortless layering.
Raglan‑sleeve pullover with a button close at the left shoulder—combines style with comfort.

2. Design & Production Process

From Sketch to Sample

After the initial inspiration, Alejandra worked with a small team of artisans to translate the sketches into knitted prototypes. She focused on three key aspects:

Pattern Development: Each sweater was designed to be lightweight yet warm, with a focus on clean lines and functional details.
Color Palette: From assertive Klein blue to classic neutrals and a range of pastel mélanges, the colors were chosen to appeal to both parents and children.
Fit & Comfort: Measurements were taken from Alonso and other family members to ensure a perfect fit for all ages.

Reclaimed Yarn & Eco‑Friendly Buttons

The line is built around reclaimed cashmere yarn, sourced from local suppliers. This not only reduces waste but also keeps the production cycle close to the designer’s studio, ensuring a more sustainable process. The buttons used in the cardigan and pullover are repurposed from the main collection, further adding to the eco‑friendly ethos of the brand.

Production Timeline

Week 1–2: Yarn sourcing & pattern finalization
Week 3: Hand‑knitting & quality control
Week 4: Fitting & adjustments
Week 5: Photo shoot & marketing prep
Week 6: Launch in physical & online boutiques

3. The Family‑Centric Photo Shoot

In a collaborative effort, Alejandra and Alonso organized a photo shoot that showcased the sweaters in a real‑life setting. The shoot was a family affair, with children from the local community bringing their friends, toys, a guitar, and a soccer ball. The result: 21 nears-and-dears who captured the spirit of the collection.

Key Moments of the Shoot

Setting: Alejandra’s studio, with a warm, inviting backdrop.
Participants: Children aged 3–7, each wearing a different sweater.
Props: Toys, guitar, soccer ball—symbolizing playfulness and comfort.
Outcome: A series of candid photos that highlight the versatility and charm of the line.

4. Product Highlights

Below is a quick guide to the sweaters featured in the collection, along with the children who wore them during the shoot:

Cardigans

Red & Lavender Mélange: Jordan, 7 & Alonso, 6
Green Mélange Pullover: Charlotte, 6
Blue & Green Mélange Cardigan: Ada, 7 & Alonso, 6
Magenta Mélange Cardigan: Pip, 4

Pullover

Cloud: Primrose, 3 & Billy, 7
Pink: Gabrielle, 6

Raglan‑Sleeve Pullover

Klein Blue: Iman, 4
Lavender Mélange Cardigan: Jordan, 7

All sweaters are available in sizes ranging from 18 months to 6 years, ensuring a perfect fit for every child in the family.

5. Where to Buy

The collection will be available in Alejandra’s physical boutique and through her online store, starting this Thursday. The line is limited edition but will remain available as more material becomes available, allowing the brand to keep producing new sweaters for kids.

Purchase Options

Physical Boutique: Visit the store for a personalized fitting and to see the sweaters in person.
Online Store: Browse the full collection and place an order directly from your device.
Special Promotions: Early buyers receive a complimentary care kit for the sweaters.

6. Conclusion

Alejandra Alonso Rojas’s new line of reclaimed cashmere sweaters for kids is more than just a collection—it’s a family‑driven project that celebrates the bond between mother and son. By combining sustainable materials, thoughtful design, and a genuine love for children, the line offers a versatile, stylish, and eco‑friendly wardrobe option for families who value quality and care.

Whether you’re looking for a cozy cardigan for your toddler or a warm pullover for your pre‑teen, the collection has something for every child. Be sure to check out the line in person or online, and join the conversation about sustainable fashion for kids.