Nicola Brognano Taps 7 For All Mankind as Creative Director
After a triumphant stint as creative director at Blumarine from 2020 to 2023, Nicola Brognano has returned to the runway with a fresh vision for one of the most iconic denim labels in the world: 7 For All Mankind. The Los Angeles‑based brand, known for its “sevens” heritage and Y2K aesthetic, is poised to make a bold statement at New York Fashion Week in February 2026. This blog post dives into the significance of Brognano’s appointment, his creative strategy, and what the future holds for the brand.
Why Nicola Brognano? A Designer with a Y2K DNA
Brognano is best known for his Y2K‑inspired turn at Blumarine, where he introduced low‑rise denim and signature butterfly tops that became cult favorites. His tenure there was marked by a fearless blend of heritage and innovation, and now he brings that same energy to 7 For All Mankind.
“As I step into this exciting and inspiring brand, my goal is to create collections and products that honor the 7 For All Mankind DNA, while infusing a confident ease and an of‑the‑moment attitude—one that complements the brand’s heritage in denim,” Brognano said in a statement released today.
Bridging Y2K Roots with Modern Denim
- Revitalizing classic Y2K silhouettes with contemporary tailoring
- Infusing a “confident ease” that speaks to today’s denim lovers
- Creating a cohesive brand universe that extends beyond denim
The 7 For All Mankind Journey: From LA Origins to Global Ambition
Founded in Los Angeles in 2000, 7 For All Mankind quickly became an early proponent of premium denim. By retailing between $200 and $300, the brand carved out a niche that was both accessible and aspirational. The “sevens” nickname reflected the company’s culture, and its Y2K aesthetic attracted a wide range of celebrity fans—from Selena Gomez to Prince Harry, Duke of Sussex.
After passing through several ownership changes—acquired by VF Corp in 2007 for $775 million, and then sold to Delta Galil Industries in 2016 for $120 million—the brand has been on a steady comeback trajectory. Under Delta Galil, 7 For All Mankind has expanded its product line to include accessories, leather jackets, and knitwear, while continuing to prioritize denim as its core offering.
Strategic Milestones for 2026 and Beyond
- First runway show at NYFW February 2026
- Launch of a 16‑piece capsule collection in 2025
- Global retail footprint expansion across North America and Europe
Brognano’s Creative Vision for 7 For All Mankind
Brognano’s appointment comes at a pivotal moment for the brand. With his Y2K sensibility and a fresh perspective on denim innovation, he is set to redefine what “premium denim” means for a new generation of consumers.
Key Pillars of Brognano’s Design Strategy
- Heritage‑Infused Modernism: Blend classic Y2K silhouettes with contemporary tailoring and sustainable fabrics.
- Denim‑Centric Ecosystem: Expand beyond denim into accessories and knitwear while maintaining the brand’s core identity.
- Runway‑Driven Innovation: Leverage NYFW to showcase new collections and attract global media attention.
“Nicola will help us define a richer, more cohesive brand universe that will extend beyond denim and strengthen our cultural relevance,” said 7 For All Mankind’s global president, Sacha Gomez de Zamora. “His design talent and youthful eye will be key in developing a strong creative ecosystem that will support our evolution to becoming a fashion brand anchored in denim innovation.”
What to Expect from the 2026 NYFW Show
Brognano’s debut runway will be a showcase of his vision for the brand. Attendees can anticipate:
- New denim cuts that emphasize comfort and style
- Eco‑friendly production processes
- Collaborations with local artisans for unique detailing
The show will also highlight the brand’s commitment to sustainability, with a focus on ethical sourcing and production transparency.
Behind the Scenes: The Creative Process
From sketching to sample production, Brognano’s process is meticulous and collaborative. He works closely with the brand’s production team to ensure that every piece reflects the intended aesthetic and quality standards.
Future Plans for 7 For All Mankind
With Brognano at the helm, 7 For All Mankind is poised to push boundaries and expand its global footprint. The brand’s future plans include:
- Launching a dedicated denim line for women and men
- Exploring sustainable packaging solutions
- Strengthening relationships with key retailers and online platforms
Collaborations and Community Engagement
Brognano is keen on fostering community engagement through pop‑up events, social media collaborations, and influencer partnerships. These initiatives aim to build brand loyalty and create a sense of belonging among denim enthusiasts.
Conclusion: A New Chapter for 7 For All Mankind
Nicola Brognano’s appointment as creative director marks a significant turning point for 7 For All Mankind. With his Y2K-inspired vision and a clear focus on denim innovation, the brand is ready to enter the fashion big leagues. As we anticipate the NYFW show in February 2026, we’re excited to see how Brognano’s creative direction will shape the brand’s future.
Stay tuned for more updates on the collection, runway show, and behind‑the‑scenes insights. For a deeper dive into the brand’s journey and Brognano’s creative process, follow our blog and social media channels.
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