These Heritage Resortwear Labels Are Made for Fun in the Sun, Sand, and Sea
Welcome to a journey through timeless resort wear, where heritage brands blend culture with style. If you’re looking for pieces that embody the essence of summer fun and sophistication—look no further! In this guide, we’ll explore iconic swimwear labels whose designs are perfect for your next beach escape or even just daydreaming by the pool.
The Essence of Iconic Resortwear Brands
What sets a resortwear brand apart? It’s not just about vibrant patterns and breezy fabrics—it’s their ability to capture the essence of coastal life. With roots in sun-soaked locales from Italy’s Amalfi Coast to France’s Côte d’Azur, these brands have mastered creating pieces that aren’t only stylish but also evoke a sense of escape.
1. Missoni: A Kaleidoscope of Color and Fun
Missoni has been synonymous with colorful knitwear since 1953. The Italian brand quickly gained fame for its daring, transparent designs that captured the world’s attention in Florence during the Pitti fair in 1967. Missoni’s resort collection boasts items like:
- Beach cover-ups
- Vibrant swimsuits
- Feminine kaftans
Their designs remain a beacon of carefree elegance.
2. Pucci: Psychedelic Prints and Iconic Style
Emilio Pucci’s legacy began on the slopes of Capri, where his psychedelic prints became synonymous with chic beach fashion. Over the years, Pucci expanded its offerings to include:
- Silky caftans
- Elegant kaftans
- Signature pareos
With a new artistic director in 2022, Pucci is redefining classic prints for modern times.
3. Etro: Bohemian Elegance with a Twist
Founded in Milan, Etro has been weaving bohemian charm into its collections since the late ’60s. Known for their signature paisley patterns and romantic aesthetics:
- Cover-ups
- Cashmere scarves
- Bucket hats
are just a taste of what Etro has to offer in resortwear.
4. Eres: The Chic Beach Brand Par Excellence
Eres, founded in Paris, revolutionized swimwear by creating sleek, second-skin designs that embrace the body’s natural shape. Their offerings include:
- Geometric one-pieces
- Cotton sarongs
- Convertible gowns
The brand continues to be a go-to for chic, minimalistic beach wear.
5. Dolce & Gabbana: Sicilian Glamour Unleashed
Dolce & Gabbana’s heritage is rich with Sicilian flair and glamorous design sensibilities. Their resortwear features:
- Lace embellishments
- Floral prints
- Oversized jewelry
Elevating your vacation wardrobe to new heights.
Your Vacation Starts Here: 80+ Resort-Ready Pieces Perfect for Your Next Trip
From kaftans that flow like the ocean breeze to bikinis that celebrate body confidence, these heritage brands offer a variety of pieces to suit any taste. Whether you’re planning an exotic getaway or just need something beach-ready right at home, these timeless designs are sure to inspire.
Shop the full edit for 80+ resort-ready pieces:
- Find vibrant Missoni kaftans and bikinis that make a statement
- Explore Pucci’s psychedelic prints in maxi dresses and pareos
- Indulge in Etro’s bohemian elegance with caftans and scarves
- Savor the simplicity of Eres’ geometric swimsuits and sarongs
- Dress up with Dolce & Gabbana’s Sicilian-inspired dresses and accessories
Prepare to pack your bags for an unforgettable summer experience, thanks to these iconic resortwear labels.