Ariana Grande Tells Us Everything About Her Wicked Beauty Collection
“I’m channeling Glinda today,” Ariana Grande tells me over Zoom. She’s adorned in a fuzzy pink sweater, her blonde hair pulled into her signature tight ponytail—a nod to the character she channels in the much-anticipated film adaptation of *Wicked*. As I sit across from her virtually—dressed in an elegant Simone Rocha puff sleeve dress with smudged cat eyes—I feel like I’m in Elphaba’s shoes, though I’d rather not be green.
From Pink Obsession to Beauty Icon
Ariana Grande’s love affair with pink began during her *Wicked* audition process three years ago. The color once absent from her wardrobe became a staple, reflecting the transformation into Glinda—the epitome of sweetness and light.
The Wicked Inspiration
- Drawn from stage, film, and literature adaptations of *Wicked*.
- Inspired by Grande’s own passion for collecting memorabilia—notes taken in a pink Hermès Kelly-size notebook.
- The collection pays homage to iconic Glindas while offering unique twists.
R.E.M. Beauty x Wicked: A Magical Collaboration
Grande’s beauty brand, R.E.M. Beauty, announced an exclusive collection that marries her role as Glinda with innovative products like the pH adaptive lip oil—offering a magical transformation of color.
“Of course, we had to come up with something magical for the witches,” Grande shares. She recounts how this product led to a humorous moment involving one of her friends, illustrating the surprise and delight that comes with its use.
Signature Products Unveiled
The nine-piece collection features unique products such as:
- Galinda Glow Drops – Prepping skin to a radiant shine, complementing Grande’s own transformation process.
- Ozdust Palette – For mesmerizing eye looks inspired by the character’s iconic style.
- Sweetener Foundation and Concealer – Creating a flawless canvas reminiscent of Glinda’s luminous presence.
The Glamorous Transformation Behind the Scenes
In preparation for her role, Grande drew inspiration from Billie Burke and Kristin Chenoweth. Her metamorphosis went beyond makeup—altering even her hair color to embody Glinda’s blonde elegance.
“Beauty really helped me deconstruct that person and find Glinda,” Grande reflects on how beauty transcends mere aesthetics, becoming a tool for character immersion.
Embracing the Color Pink
Pink has become intertwined with Grande’s identity, thanks to her journey into *Wicked*. It’s not just an aesthetic choice—it’s part of her essence now, influencing everything from her beauty routine to her fashion sense.
Where to Find the Collection
The R.E.M. Beauty x Wicked collection will be available on the brand’s website starting October 1st and in Ulta Beauty stores shortly after. Fans can anticipate exclusive products like:
- Practically Permanent Lip Stain Marker – $16 at ULTA
- Sweetener Concealer – $24 at ULTA
- Flourishing Volumizing Mascara – $15 at ULTA
This collaboration isn’t just a commercial venture; it’s an extension of Grande’s artistic expression and her personal journey with the character Glinda.