Our Second Annual Year in Fashion Poll Is Here!
If there’s something to take away from 2024—or indeed the 21st century—everything can be seen as content. This year, we’ve turned our vibrant group chats into reality with a fashion poll for the second time in a row.
Behind-the-Scenes Superlatives
We reached out to over 300 industry insiders—editors, stylists, photographers, designers, models, and content creators—to provide their candid opinions. Keeping it anonymous, we asked about favorite designers, top collections, and standout debuts.
Surprising Insights
- A stylist crowned “Ozempic” as the must-have accessory of 2024.
- An editor said her most treasured accessory was her husband, humorously sidelining traditional It-bags.
- Phoebe Philo’s potential comeback show was a unanimous wish among publicists.
Designer of the Year: Jonathan Anderson
In an entirely unsurprising turn of events, our constituents named Jonathan Anderson as Designer of the Year for the second consecutive year. Not only did he deliver two hit collections at Loewe, but he also dressed 2024’s biggest films with his designs.
Runner-Up: Matthieu Blazy
Matthieu Blazy of Bottega Veneta is a close second, praised for his ingenuity and the viral moments he creates in fashion shows.
Collections That Stood Out
The spring 2024 Maison Margiela Artisanal collection by John Galliano was named Collection of the Year. Its magical presence on the runway captivated everyone, from insiders to spectators.
Other Notable Collections
- Chloé’s debut under Chemena Kamali was a crowd favorite.
- Dries Van Noten’s farewell show also made the list.
The Most Covetable Brands
Miu Miu emerged as the brand of the year, surpassing The Row and Alaïa. Despite a luxury slowdown reported elsewhere, Miu Miu’s revenues soared, marking an impressive 105% increase year-on-year.
Underrated Gems
- Marc Jacobs received several votes for being underrated despite his established fame.
- Sacai’s Chitose Abe, Maximilian Davis of Ferragamo, and Ryota Iwai of Auralee were all highlighted as talents to watch.
Emerging Designer Spotlight: Rachel Scott
Rachel Scott, the creative force behind Diotima, was named Emerging Designer of the Year. Her work in knitwear has made her a beloved name in fashion.
Fashion’s New It-Bag: Pieter Mulier-Designed Alaïa “Le Teckel”
This versatile handbag dominated conversations and was quickly adopted by the fashion elite, marking it as the year’s top accessory choice.
Stylist of the Year: Lotta Volkova
Volkova clinched this title for the second consecutive year, thanks in large part to her dynamic collaboration with Miuccia Prada at Miu Miu.
Model of the Year: Alex Consani
Alex Consani was named Model of the Year by our group and also received recognition from the British Fashion Council. Mona Tougaard and Anok Yai were her closest competitors.
Trends We’ll Avoid in 2025
While trends are inevitable, this year’s favorites to avoid include low-rise jeans and bag charms. The fashion-forward crowd is opting for subtler expressions of style.
Final Thoughts on Fashion’s Future
The wish list for future runway shows was dominated by Galliano’s spring 2024 Maison Margiela Artisanal collection, highlighting a desire for transformative and immersive fashion experiences.
In the realm of pop culture fashion, Charli XCX stood out for her unique style, seamlessly blending high fashion with personal expression.