Searching for Real Life Through Objects in the Fall 2024 Collections
As the fall 2024 collections came to a close, it was evident that a shift was underway in the fashion world. The prevailing theme across various designer showcases was a departure from fantastical elements towards a celebration of real life and the objects that define it. This marked a significant departure from the previous emphasis on escapism and exaggerated glamour.
Undercover: Embracing Modern Motherhood
At Undercover, designer Jun Takahashi presented a collection that focused on modern motherhood. The pieces were designed to be practical yet thought-provoking, with all-in-one garments that symbolized the complexities of daily life. Models carried grocery bags, yoga mats, and other mundane items, highlighting the beauty in the ordinary.
Marine Serre: Incorporating Everyday Objects
Marine Serre incorporated everyday objects like coffee cups, pizza boxes, and records into her show at Ground Control. These items, adorned with her signature crescent moon logo, served as a reflection of the designer’s connection to the real world and the importance of embracing the familiar.
The Symbolism of Objects
Throughout the fall 2024 collections, objects such as flowers, books, newspapers, and even a basketball were used as symbols to convey deeper meanings. Flowers represented softness in difficult times, while books and newspapers spoke to the power of knowledge. These objects not only served as props but also as tools for designers to connect with their audience on a personal level.
Reflecting Personal Identity
In a world where consumption defines our identities, the objects we carry take on a new significance. Barbara Kruger’s quote, “I shop, therefore I am,” resonates in a society where our belongings reflect who we are. The use of everyday objects in the fall 2024 collections serves as a mirror, reflecting our individual identities back at us.
Object-Inspired Themes
- Carbo-Loading
- Apples to Apples
- Always Stay Hydrated
- “I Can Buy Myself Flowers”
- Evidence
- Coffee & Cigarettes
- Body Movin’
- Travel Essentials
- For Good Luck
- For the Ceremony
Each theme and object showcased in the fall 2024 collections tells a story and invites us to explore the significance of the ordinary in our lives. From practicality to symbolism, these collections encourage us to embrace the real world and find beauty in the everyday.
In a world where fashion often serves as an escape, the fall 2024 collections offer a refreshing perspective on reality and the objects that shape our lives. By celebrating the mundane and infusing it with meaning, designers have created collections that resonate with the essence of modern living.
Photography: Isidore Montag / Gorunway.com