Seán McGirr Offers a Preview of the New Alexander McQueen
Introduction
Last October, it was announced that the Dublin-born designer Seán McGirr would be taking over as the creative director at Alexander McQueen, succeeding Sarah Burton. McGirr will debut his first collection during Paris Fashion Week on March 2. Today, a preview of the new McQueen under his creative vision was revealed.
The Campaign
The campaign images for the new collection feature models Debra Shaw and Frankie Rayder, both of whom have a history with the late Lee Alexander McQueen. The images depict the models in a forest, wearing toy skull masks and showcasing some of McGirr’s initial designs for the house.
Motifs and Inspirations
- Lee Alexander McQueen had a strong connection to trees, as seen in his fall 2008 collection “The Girl Who Lived in a Tree.”
- Shaw and Rayder embody a rebellious and alluring energy reminiscent of McQueen’s iconic style.
McGirr’s Approach
At 35, McGirr is the first designer to lead Alexander McQueen without having worked directly with Lee McQueen. His reinterpretation of classic McQueen elements like the red tartan and skull motifs indicates a nod to the house’s heritage while infusing a fresh perspective.
Resurgence of Iconic Pieces
The iconic McQueen skull scarf, a staple from the early 2000s, has made a comeback with Gen Z rediscovering its allure on platforms like TikTok. McGirr’s incorporation of such timeless pieces signifies a blend of nostalgia and modernity in his designs.
Conclusion
Seán McGirr’s upcoming debut collection for Alexander McQueen promises to honor the legacy of the brand while introducing his innovative vision. The fusion of classic McQueen motifs with contemporary trends sets the stage for an exciting new chapter in the iconic fashion house’s history.